How Brain Activity Reveals What Helps Us Thrive

Photo of a wooden sign that states "thrive" on the beach

What does it actually mean to thrive as an adult, and how can we measure it?

Neuroscience is beginning to offer clearer answers, along with practical ways to improve daily wellbeing.

Thriving Is Not Just Happiness

Happiness is momentary, thriving is sustained. It reflects:

  • Meaningful engagement

  • Strong relationships

  • Progress toward goals

People who thrive tend to experience more positive moments than negative ones over time.

Why Measuring Wellbeing Is So Difficult

Most approaches rely on self-reporting. The challenge is that much of our emotional processing happens outside conscious awareness.

It is also difficult to compare very different experiences. A quiet moment, time with family, and a professional success all carry value, but in different ways.

This is where neuroscience provides a more objective lens.

A Brain-Based Signal of What Matters

Research has identified a network in the brain that activates during meaningful experiences. This is called the Immersion network.

It is driven by:

  • Presence: Being fully engaged

  • Emotional connection: Feeling something meaningful

When both occur, the brain signals that an experience has value. These moments form the foundation of thriving.

The “Six Moments” Finding

A key insight from this research:

People who experience around six meaningful moments per day, each lasting a few minutes or more, tend to report better mood and energy over time.

When these moments are limited, people are more likely to feel disengaged or depleted.

This is not about major life changes. It is about small, consistent experiences.

What Creates Meaningful Moments

Across large datasets, one pattern stands out. The most impactful experiences are social and purposeful.

Common drivers include:

  • Relationships: Spending time with and supporting others

  • Kindness and generosity: Small acts that strengthen connection

  • Celebrating others: Sharing in someone else’s success

  • Volunteering: Contributing to something beyond yourself

  • Connection through animals: Especially for those with social barriers

  • Purpose-driven work: Engaging in what feels meaningful

What This Means for the Workplace

Thriving is not built through occasional programs. It is shaped by daily experience.

Organizations can support this by:

  • Creating space for genuine connection

  • Encouraging recognition and appreciation

  • Supporting purpose and autonomy

  • Reducing constant urgency to allow moments of presence

These small shifts can significantly influence energy, resilience, and engagement.

Building the Capacity to Thrive

The brain strengthens what we repeatedly experience. Meaningful moments build what we might think of as emotional fitness. Over time, this increases our ability to navigate stress and sustain wellbeing.

Even small changes in how we spend our time can make a measurable difference.


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Paul Zak, PhD (he/him)

Paul is a Professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 200 published papers and more than 20,000 citations to his research. His two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He also co-founded the first neuroscience-as-a-service (NaaS) company, Immersion Neuroscience.

After receiving his BA in mathematics and economics from San Diego State University, Zak completed his doctorate in economics at the University of Pennsylvania and completed post-doctoral training in neuroimaging at Harvard University. Zak has taught at Caltech, Arizona State University, UC Riverside, and USC Law. At CGU, Zak directs the Center for Neuroeconomics Studies.

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